It’s important to trust your SEO marketing agency – but it’s also important to evaluate their services and make sure that they’re providing you with all the SEO and marketing services you need. Whether you’re looking for a new SEO marketing agency or are just looking for information on SEO packages you could explore, this list of five things your SEO agency should be doing for you can help you make decisions.
Website Review
If you’ve already got a website set up, your SEO marketing agency should look it over and give you an in-depth analysis of what works, what doesn’t and what your needs are. Look for SEO packages that include an evaluation of your current SEO if you’ve already got a website. Click here for information on website design.
Keyword Research
Keywords are such a basic in search engine marketing that all SEO packages should include keyword research. The fact is, SEO marketing companies are expert in studying your market and finding the search terms people use to find your business – and they understand the implications of high-traffic keywords vs. highly targeted keywords. Take advantage of their expertise instead of firing off a list of keywords you THINK you should be using.
Link Building Strategy
Incoming links are an important part of your search engine ranking, and a link-building strategy should be a part of any search engine optimization strategy. The number and quality of incoming links will play a big part in where your website ends up on the search engine results page, so it’s important to pay attention to it.
Social Media Marketing
Social media has rapidly become an important publicity, marketing and advertising tool. Your SEO marketing company can help you set up social media profiles and optimize them, create effective copy for About sections and make sure that you’ve got all the important connections – website to profile, profile to website and profile to profile – set up. At the very least, you should have Facebook, Google+ and Twitter profiles – each of them serve different purposes, after all – but a really good SEO marketing agency may also suggest profiles on Instagram, Foursquare and Pinterest – and will be keeping an eye on upcoming new marketing opportunities.
Analytics and Analysis
Everyone talks about the importance of analytics and tracking statistics, but few people point out how useless that information is if it’s in raw form. A good SEO marketing agency will provide you with both access to the raw data and simplified reports with understandable explanations so you know exactly what it means that your bounce rate decreased by 10% last month.
Your SEO marketing agency may offer many other services as part of their SEO packages, but these are the most basic. If your company isn’t already doing them, call us at Exults today and find out how to get started.