Do you know what your Internet advertising company is doing to bring attention to your website? Often, business owners engage an Internet marketing agency and just trust that the marketing company will do all the right things. While you should certainly be able to trust that the company you’re paying to do your Web marketing knows what they’re doing, at Exults, we feel that you should also know enough about their job to figure out if they’re using strategies that work. These questions can help you gauge whether the Internet marketing company you’ve hired is doing the best possible job for you.
What Is Your Philosophy Regarding Keywords and Keyword Density?
Keywords are still important. The words on your page tell the search engines what your website – and that particular page – are about. Keyword density, not so much. For years, Web marketing gurus have banked their reputation on asserting that a certain keyword density would boost a website to the top of the search engine results. That may have been true once, but not anymore. In fact, Matt Cutts of Google has stated that as long as the search phrase is on the page once, the search engine will find it.
What Kind of Opposition Research Have You Done?
One of the best ways to find good keywords for your business is to check out what search phrases are being used to find websites belonging to your competitors. Your Internet marketing agency should be checking out your highest-ranking competitors as part of developing a marketing strategy for your website.
Which Is More Important, SEO or PPC?
Search engine optimization and pay per click advertising each have their place – as do social media marketing, display ads, sponsorships and other types of Internet marketing. The best strategies and/or marketing mix for your business depends a great deal on your company’s goals and needs. At Exults, we understand the importance of flexibility.
Does Someone on Your Staff Handle Social Media Marketing?
Social media marketing is an up-and-coming discipline. There’s a lot more to it than just setting up profiles on a bunch of social media networks and linking them to your website. Someone has to manage the accounts and ensure that there is content worth sharing, as well as ensure that there are easy ways to share content you want to share from your website. Not every Internet marketing agency handles social media marketing. If it’s important in the overall scheme of marketing for your company, it’s far better if you have our company handle all of your online marketing.
If your Internet advertising company can’t answer those questions to your satisfaction, it may be time to give us a call. We are the Internet marketing agency that can handle all of your Web advertising needs.